Archive for the 'Digital Life' Category

Empathy map: An excellent tool for planning change or any other initiative

I recently read through IDEO’s Tom & David Kelley’s book Creative Confidenceand I found a great deal of inspiration for helping build buy in for my designs and proposals. I also was able to add to my collaboration tool kit, as the book also presents stories and collaborative processes that can help kick start creativity on any team.

We have all worked on initiatives where we were so rushed that it felt if we built out our case logically and spelled out the benefits to our audience, they would naturally accept the change… or so we thought. But as we’ve found time and time again, “If you build it, they will come” often proves to be one of the most ineffective product launching strategies.

IDEO’s approach to design and change initiatives is a human-centered one that examines potential reactions to any sort of new product, object, service or change. The Empathy Map tool presents a simple start at mapping and envisioning how people will react to what you’re putting in front of them whether it is a user interface to a purchasing tool or an ice-cream scoop.

The Empathy Map asks four questions in regard to your change, product, or initiative:

  1. What will people say?
  2. What will people think?
  3. What will people do?
  4. What will people feel?
Empathy Map Questions

Ask these questions to think out how your audience will receive or react to your initiative or change.

Normally, you would put these questions up on a white board or pieces of chart paper and have your team write their answers to these questions on Post-It notes, but I work in virtual teams, so I created a PowerPoint version (see Resources below). These questions can help you sort through possible reactions and prioritize the ones that you should address. Then start making a plan for how you will address those.

In my example PowerPoint, I included the simple example of sending out a survey. Everyone loves taking surveys right? After listing a few audience reactions, thoughts, and feelings, I made an initial attempt at addressing those that I’ve seen in the past.  What I appreciate about this approach is that is a little more thorough. It allows you to separate and methodically map these reactions vs. coming up with the most ‘scary’ ones and reacting solely to those.


My top tools for learning & design

I tend to explore tools and software selectively, but after I’ve discovered their uses, I like to work the heck out of them.  Christy Tucker inspired me to write a post on my favorite tools for learning and instructional design. The only ones that are new to my repertoire from over five years ago are Twitter & Storyline.

To enrich my own learning

Twitter – through hashtags & twitterchats I still am able to remain connected to new or trending conversations in my field. I also get to explore and hear other’s voices on topics I care about or am interested in. Yes, sometimes it seems that the chats provide a meeting ground for those who want to collect followers, but they do allow me to connect with others on Twitter who have similar interests.  While engaging in a few MOOCs I found the Twitter backchat most helpful in getting help or being directed to help during the class. The backchat also provided a great channel for starting conversation about topics.

I began using Twitter five years ago and I still seem to be engaged with it.  I have wondered what my choice in primary social media says about me, and apparently according to this article: “long-time Twitter users are found to use the site for cognitive simulation by uncovering information w/o much socialization.”  Considering my introversion this makes sense. Though to be frank, I have been attracted to the character restriction on Twitter because it forces you to be concise and pointed in your use of language. I imagine masters of literary wit from the past loving Twitter. How would Mark Twain or Dorothy Parker used it to hone their sharp observances or comebacks?

Dorothy Parker

What would Dorothy tweet?


I still use Diigo to curate and organize resources I find on the Internet, especially when I’m trying to make a case for something I’ve tried using it to share resources with others, but I really only have one or two peers who gets the use of this tool, so I haven’t used it collaboratively.


I’ve started using linked in more, to learn about what my professional peers and connections are interested in and sharing. I have used the discussion and participated in groups in the past, but not as much today.

For Design/Creativity

Articulate Storyline is my primary tool for developing online courses. The software itself allows me to easily create paths and experiences for learning content. It allows Instructional Designers like myself to focus more on design and delivery rather than programming functionality. Thankfully there’s a highly active learning community out there supported by Articulate and its users.

PowerPoint, like my former colleague, Christy Tucker, I use it for storyboarding course content. To some extent I’ve used it to create simple designs for online course backgrounds. I’m not a graphic designer by trade, but I appreciate the ability to create simple yet somewhat aesthetically pleasing backgrounds and containers for my content without a lot of fuss. No it’s not perfect by design standards, but it will do in a pinch and I can easily import into Storyline.

Sample of course page designed in PowerPoint

Sample of course page designed in PowerPoint

For Creativity Outside of Work

SlideShare – Slideshare allows me to port and share my presentations to the public and also apply audio to them. I also use the entire site as a resource for design inspiration in creating and developing presentation and course content visuals. And While Prezi seemed at first to have a slicker design & delivery, I eventually got tired of using it because the constant zooming left me a little motion sick. I never bothered to figure out a way around it.

CEOs: Scratch the learning from the past. Embrace lifelong learning in your workpace

This environment did not train the workforce we need today and tomorrow:



We need to start fostering a learning environment and culture within our own organizations that encourages life long learners. Without this culture & environment we will not be able to generate the innovation and solutions that allow us to be leaders in the market yet alone keep up the pace demanded by changing technologies and a public who demands inter-connectivity via technology. 

Learning organizations both grow and attract star innovators and performers. Organizations that refuse to change wisely & rapidly often fade or fail. There are no magic bullets when it comes to developing a learning culture and environment. It’s really damn hard work, that doesn’t seem to pay off immediately, but it does require a vision and courage to change.


Slideshare: Meeting the Needs of a Rapidly Changing Workforce with the Learning Organization of the 21st Century

Twitter from a user’s viewpoint

Twitter just went public. Some may be mystified by how it will make a profit. Others may remain skeptical. I and I suspect many other content contributors just want it to keep on doing what it does for us.

How I use Twitter (the short version) :

1. As an outlet to express myself
2. To connect with others I identify with
3. To explore topics I care about
    A. Get information about these topics from other fans or people in my communities (knitting & instructional design)
    B. Engage in conversations with these audiences & subcultures
    C. Find out what others are thinking saying about my interests using hash tag searches
4. Getting the word out about topics and news I care about to the communities or individuals who follow me
5. Finding others who can relate to my own (perceived or not) weirdness.


How do you use Twitter?

I’m attracted to Twitter because it was one of the first social networking sites where I really could reach out to an extended community. Also it met my needs and did not prove to be as annoying and invasive as FaceBook. You can get in and out quickly and it satisfies my need to connect or engage online. Plus I can be selective or inclusive about whom I follow as I wish.

Digital artefact: The future of learning #edcmooc

I think I’ll have more time to reflect and comment on my artefact and the experience of making it in a few days, but for now here it is.

Frontpage of digital artefact for #edcmooc

Digital Artefact for my “Elearning & Digital Cultures” class

Clarke’s 3rd Law #edcmooc

Added yesterday.  Got my imagination going to think of what I think would be magic…

What is magic to you? Will it be magical to your grandchildren?

Technology Can’t Replace Teachers – Week 3 Image #edcmooc

An attempt at a digital image for Week 3. I was inspired by Week 2’s Twitter Chat’s question:

Q2: Is the future teacher a computer or a human?

Screen shot 2013-02-10 at 4.36.52 PM


My place outside of work to explore and make connections with the ideas and things (sometimes work-related) that I'm passionate about.

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