There are tons of articles and proposals out there that tout the benefits of using social media at work to enable communication and collaboration. Companies that are early adopters and embracers of social media for these purposes have learned lessons that can help the rest of us implement social media practices more effectively. These pioneers have help answer some of the questions and arguments against. All the answers are not there, but the dialogue for usage has begun.
If I were to propose social media usage to my own group or department, I would want to have a good picture of how it can be used to help the company meet its business goals. I started exploring this topic a year ago and recently spent the time to develop a brief informational presentation to outline my learning. You can view a .pdf by clicking the image below.
An obvious use for social media in the work place – communicating news
Hopefully the use of social media platforms at work will drive that monthly or quarterly newsletter into extinction. Use of social media platforms as a news delivery tool may provide an more timely effective news channel for employees. Those traditional newsletters that come via email often get shuffled into mail folders or are simply ignored or deleted. I’d like to be able to search for news, past & current, on certain company-wide initiatives via a search engine rather than having to spend 5-10 minutes scratching my head as I wonder where I saw that particular newsletter with the info I’m looking for.
Other uses for social media in an enterprise environment