Smart Marketing with Twitter

As I mentioned before, I was rather reluctant to join Twitter. After using it for a few days I realized that the seeds of resistance had been planted by the media’s portrayal of the web ap. It became such a buzz word that I started to get suspicious. Asking someone in polite conversation if they are on Twitter became as ubiquitous as saying , “Let’s do lunch.”  I should have known not to pay attention to the media because, like the boss who always uses sports metaphors to motivate all of his employees including the women in the room, they just don’t get it (the media as well as the sports metaphor using boss).

For my own education, I wanted to take some time to learn how to use Twitter to effectively market a product or service. I found dozens of videos on Youtube on using Twitter for marketing. Some of them were rather long winded and hard to sit through. Another I found was way too frenetic for my taste, but maybe I’m just old…er.

Not surprisingly O’Reilly had the best video for content (and it was easy to watch and listen to):

The actual presentation is about 30 minutes long, though there’s a lot of interesting and useful Q&A during the remaining half an hour of the presentation.

For marketing… you can’t just build a Twitter account and expect people to find it or listen to you automatically, you’ve got to grow your followers. I’ve found four ways to link in to folks who might be interested in your product. I’ll probably find even more the longer I use the tool.

  1. Complete searches for key words relating to your product. When you post use these key words in your posts.  Don’t forget to name your product or service. Save the searches so you can continually find people who might be interested in what you make or do.
  2. I think if you’re going to effectively market things like online courses you can’t just can just post links to ads for the course. As someone pointed out, people get bored with ads and they can sniff them out pretty fast. Its’ better to post interesting notes/posts/links to things as well as links to your stuff. You want people to continue to follow you for your conversation and insight as well as your product.
  3. Join a Twitter group such as  Twibe or other Twitter group. You can keep your tweets focused on communities and groups that might actually be interested in your product or service.
  4. You can use Twitter to do market reseach in your own field by searching for what your competitors are doing.

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My place outside of work to explore and make connections with the ideas and things (sometimes work-related) that I'm passionate about.

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