Technology allows me to be an ‘on-the-fly’ sort of tourist. I don’t have things planned out before I get to a destination like my parents did. They had travel agents who got them packaged tours where everything from morning wake-up to afternoon snack and evening meals were all scheduled on a daily plan. I shudder to think of enjoying travel in this way. I might read extensively about a place and it’s neighborhoods before I go, but if I know that I can have Internet access when I’m there, I pretty much leave it up to the moment. When we were vacationing in San Francisco, I did my usual thing… went straight to Google maps and searched for places that I wanted to see or needed to visit: food, shopping, neighborhood historical spots, or the nearest Rite-aid to buy a replacement pair of pantyhose. When I was searching for eating places and boutiques, I noticed that a number of places had websites. A number of restaurants sounded good, but they just had too much ricketa-racketa (flash) on their websites. Come on! I just want a menu… or maybe even photos to look at. I want to know what you’re store, business or restaurant has to offer. A few sites required me to download a plug in. Others sites seemed like some design nightmare similar to some conceptual art experience designed by an irritating esoteric character from Nathan Barley. Worse, important information like ‘store hours’ or a phone number was often hidden under some cryptic heading other than the obvious ‘about us.’
I actually thought if their websites are this pretentious, then they must be pretty annoying. Ergo, I didn’t want to give them my business. The funny thing is some small mobile devices don’t play Flash very well. Often the information I needed could just be on a list. Yes, from a consumer’s point of view the web needs to be simple and easy to use. As Jakob Nielsen put it:
“Most people just want to get in, get it and get out….For them the web is not a goal in itself. It is a tool.”
Pushing bells and whistles or other advanced features may be too much if you’re forcing them on users. On the other hand, people should be restricted to just using the ‘tried and true’ methods. Mr. Nielsen argues that focus on Web 2.0 development and applications is causing many website builders to forsake good design. But I think there’s a growing market/audience of people who know how to take advantages and use the newer web technologies. To be fair to these pioneering web developers… they’re still trying to figure out what works and how to make it work well. Though many business successes have demonstrated the power of social networking through blogs, wikis and social networks/online community. A product or service can take off if a few connected users or mavens start talking about it on the web.
From a web educator’s point of view, the web has great potential to bring people closer together and these tools are more than just ricketa-racketa. Also, users can work collaboratively to develop content from written text, to music, podcasts. They can even build on concepts and enrich discussion with video sharing.
If you read this article… Nielsen sounds kind of like (excuse my words) an old fogy… who predicts that people’s use and behavior with and on the Internet will not continue as they grow older. He predicts that Internet use will go down as people age. For the sector of society who will become more involved in the ‘creative’ and ‘technology’ economies this will not be the case. And, of course their use of the technology will change because technology changes. Something just tells me that Mr. Nielsen or his perception and vision of things is sort of …. stuck. Maybe things will be this way for me when everyone is plugging directly into USB (or some kind of electronic) ports or even buying cyborg bio-add ons… I just won’t get it or understand. (Of course, you know I’m joking about the cyborg thing… well sort of).