About blogging and thinking and acting like a blogger

Here’s a good point from the Portals and KM blog (commentary on articles featured in the post):

blogs are popular because they provide useful content, often not found elsewhere and written in an accessible style. Blogs cannot sound like PR.

This is a good observation, and it makes sense. No one thought it was cool when their parents tried to speak to them in their slang. It seemed stilted and poorly executed. I think that that’s the biggest failure of some corporate blogging endeavors when they start blogging they ‘try too hard.’ They allow the tones of their blogs to degenerate into a sort of weatherman speak. I just recently had a conversation with a former co-worker about being too forward in one’s corporate blog or even in one’s personal blog. I’ll be the first to admit that there really is a personal value to ‘not sharing every thing about oneself.’ It’s just healthy for most people to maintain at least a modicum of privacy. However, the charm and beauty of blogging lies in the fact that there is some level of transparency into the author’s personality.

Yes, it’s true that if you’re blogging within a corporate environment there should be some rules that you must abide by which may sound something like this. I have this sort of aversion to ‘letter of the law’ approach to enforcing rules:

Be nice, dude:

  • Never slander the company
  • Never directly attack an individual or a group

Use constructive confrontation (uh, what ever happened to that?)

If you are going to question something or express doubt* about company policy address the people who are responsible for that policy outside of the blog text. But this of course assumes that a true “Open Door” policy exists. Sorry, that’s the execs and management’s responsibility to waterfall this down via actions and attitude towards their staff. Note: if it’s clear that your company doesn’t have an open door policy and you want to keep your job, then it’s probably better that you don’t blog about work (or you find another job). Blog about crochet, gardening, building muscle cars, collecting ceramic dogs, poetry, or your love of Westerns.

Remember that blogging is about sharing what you love or are curious about

This should be self-explanatory. If it’s not then you just don’t get the point about blogging. Strangely enough, I love and enjoy various aspects of my job and am very curious and eager to learn and share about the cool things I find when learning about my work.

My hunch is that like anything else, art, life, general existence, if you’re really trying too hard, blogging or fostering a culture of transparency and openness that promotes connections and innovations in your company will probably fail. I have to stop and think, perhaps this type of environment and attitude (and therefore blogging) is not appropriate for all places. It’s really up to management to reflect on whether or they want to foster a corporate culture that values blogging and communicate effectively their policy on blogging.

Addendum:

I forgot to add one more guideline…

Ignore the Jerks and Trolls

The best thing to do with a bully is ignore him/her or work around them. Who wants to hang out with a bunch of looser-jerks anyway? No fun.

Some other interesting readings:

*I remembered that I did post something on expressing doubt in reaction to watching the film Ikiru by Akira Kurosawa. I guess one should perhaps ‘use this card’ sparingly or really when it counts. A good leader will probably be sensitive to the ‘good folks’ he or she hires when they are experiencing doubt.

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2 Responses to “About blogging and thinking and acting like a blogger”


  1. 1 Shannon July 23, 2007 at 10:31 pm

    Timely post, since we are looking at starting a blog, and I am strongly advocating for it to be a forum for our team to talk about what’s cool to them about what they’re doing, what problems they’re facing, what ideas they’re coming up with — make it a real blog, instead of a “We have to have a blog” blog. I think it will take some real commitment from the bloggers to post regularly and say interesting things about the parts of their work that they really love, and also a real commitment on the part of our organization to just leave us alone and see what happens.

    PS I like the new avatar.

  2. 2 nkilkenny July 24, 2007 at 5:29 pm

    Thanks for the compliment! I suggest you look at Dovetail Software’s blog as an example of a great company blog. I think I did a post about them here: https://nkilkenny.wordpress.com/2007/02/16/great-example-of-company-blogging-in-action/


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