Great example of company blogging in action

Excellent rationale for using blogs within your company:

One company is using blogging to expose its mindset to its customers.  People can read how employees are working out solutions. It could be great PR and a customer relationship building tool. Though I do think you have to set up at least a rough set of explanations to employee bloggers.

Also, a group or company has to understand that this may not be the method of choice of working out ideas for some employees. I’m Verbal Vera… so I happily blog away. Someone else who is more visually oriented might prefer to work things out in a flow or a diagram. Another person who like to interact with others might throw their ideas off of a person or group of people who act as a springboard.

Just as employees have different learning/working/creating styles, customers have differing styles for pulling in information as well. Consider, what kind of customer are you attracting by using a blog? Not all would be interested, but some might be so interested that you have a loyal customer for quite some time.  I’m sure someone out there is hurriedly developing a market audience analysis for this.

Dovetail Software Main Blog:

Employee Blogs:


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