I’ve been looking for a better snapshot of what technology consumership look like. The Pew Institute released an interesting study which identified 10 different types of consumers of internet and technology. These types were determined by the possession, use and activity of technology assets (mobile devices, computers, cell phones, internet connection, etc.). At the top of the list “Omnivores” (8% of the surveyed) could be characterized by having a lot of gadgets and subscribing to many services. These individuals frequently participate on online social networking and expressing themselves via blogs, website authorship, etc. In contrast, the “Off the Network” people did not have cell phones or internet connectivity (15%)
These types were labeled as follows:
Elite Tech Users ( 31%)
- Omnivores
- Connectors
- Lackluster Veterans
- Productivity Enhancers
Middle of the Road Tech Users (20%)
- Mobile Centrics
- Connected But Hassled
Few Tech Assets (49%)
- Inexperienced Experimenters
- Light But Satisfied
- Indifferents
- Off the Network
More on technology and internet usage:
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