Businesses, hotels and shops should know tourists like me always check out a Google Map for reviews before checking their goods out. I actually picked our Amsterdam Hotel based on the ‘real people’ reviews given for hotels. When I find a shop or business I really dig, I put up a Google Review if I can find their business online…. sometimes even if they don’t have an online presence too – I just have to remember the name of the store and its address.
The internet can give consumers a whole lot of power!

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